Rocco Athletics is more than just a clothing line. It represents the logo and the meaning behind it. It means strength, power, courage, honor, everything a lion represents! I created this company so that everyone can feel the qualities of a lion in their daily lives whether it is at the gym trying to make a change and reach their goals, or trying to do something new and doesn't have the courage to do it! When you look at this clothing line, I want you to feel empowered, and always remember to get up when we are down and unleash your inner lion!